Given what can be seen without actually applying for a payday loan on any of the URLs that make up this site (prldirect.com, paydayloan-fastcash.com, secure.telenium.ca, www.paydayloan-application.com, etc.), it looks like a lead generator. You provide zero contact details beyond a fill-in form and a button to connect to live chat. You provide neglible company information, not even the name.