I am an editor, and arielalexco asks the right question. Obviously, you can't discuss most specific details of the website, but ... well, you know that U.S.Army recruiting advertisement that shows job applicants trying to think of something to say about themselves that an employer would care about? For instance, one says "I'm monolingual..." (whereas, presumably, after an army tour, you could say "I could kill you eighteen different ways if you don't hire me...eleven of them are very painful.")
Well, most of the webmasters talking about their websites sound like the pre-army interviewee. "it's quality ... it's no worse than some other website ... I spent xxx hours on it ... the HTML validates ... we're expert FrontPage users (the last two, obviously, not from the same people) ..."
I've read hundreds or thousands of those self-descriptions. I can count on my fingers (make that--on my THUMBS) the number of times I've seen a self-description that communicated the idea "this website might have something worth seeing--you should drop everything and review it."
And both times I saw such a self-description, the site was already listed.
That's the reality. Interesting, isn't it?