Why?
IN BRIEF:
Life is short. {serious smile} And it now appears
to me that inclusion in the directory may require
a resort to law. (Clearly, cancelling the submission
is preferable.)
AT LENGTH:
I have spent the past month on a study of directories
within the context of brand management.
One rather serious (and surprising) conclusion is
that protecting a
brand (commercial or non-profit)
against
willful miscategorization in a public directory
has a high probability of requiring litigation.
Class action suits are foreseeable.
SO: I would prefer not to spend time on this
(however interesting this new area of law may be),
but -- to be clear --
the meaning of a brand
(which has been achieved at great cost)
may not
be damaged or otherwise changed at whim
without legal consequence.
Should the result of this submission process
be an inclusion which damages my brand,
my first step is to begin a dialogue with
google's legal (an PR) departments.
and appropriate journalists.
i.e., My study reveals wrongs that are
actionable.
There is new case law here. I will make it if I have to,
but I have other things I'd rather use that time for.
BOTTOM LINE: If there is a way to cancel the submission
of
www.boke.com, I would like to do that.
(Whether or not that can be done, there
is no need for a public response here.)
Jim Boke Tomlin
forensicpoetry@boke.com
www.boke.com