On the matter of hype-busting, it seems a possible approach might be for a programmer to write a script to address one type of problem. Where a description is obviously over the top in terms of hype, why not have a script or some program that seeks and either replaces or destroys?
The simplest thing to do is first determine any single term or phrase that is absolutely intolerable. Then seek out any descriptions that have this term (phrase) and delete entirely all such descriptions that contain those terms. If it's unacceptable for the phrase "lowest prices" to appear in a description, just eliminate all such descriptions with a single command. If the phrase is beyond the pale for some reason, instruct the program to delete not only the description, but possibly the entire site. That may be going a bit far, but you get the idea. It ought to be possible to automate certain functions that could do some jobs instantly that may take editors many hours (or days, weeks, months...) to accomplish manually.
Anything that works to ease the burden shouldn't be overlooked.