Dazu sagen die
Richtlinien:
"Cool Sites
A site that stands out among the rest in your category may be designated as "cool" site. A "cool" site should be the most definitive, complete and content rich site on your subject. The site should also have a usable design (people should be able to read the content) and intuitive navigation (links should work and be easy to find). Ideally, since the cool site is the best site in your category, there should be only one. However, two cool sites may be appropriate in some instances."
Auf Deutsch in wenigen Worten: Wenn der Editor den Eindruck hat, daß die Site im Verhältnis zu den anderen gelisteten wirklich herausragend ist,
kann er die Site als "Cool" auszeichnen. Der Datennutzer Google z. B. übernimmt das allerdings nicht.