just filed a new patent that involves you guys and now there are stock holders and tons of money involved 
Ultimately, Google is striving to create the best possible search results for their visitors. This patent proposes one possible method for doing that.
For the most part, search engine algorithms have reached their peak. We've known for quite some time that an algorithm-based search engine can nevër permanently deliver excellent results. Why, you might ask. Simply because there will always be people out there trying to reverse-engineer the system.
Therefore, a cat and mouse game is created.
Out of this problem, a number of solutions have evolved. One of these is social search engines, which rank their results based on the wisdom of crowds. Another solution to arise from this problem is a human editorial process.
And now, Google has proposed in their patent application a hybrid mechanism which combines algorithmic search with a human based editorial process. By integrating editorial opinion, they are looking to enhance the quality of their search results.
The patent describes the process of identifying favored and non-favored sources in order to improve search results.
Favored Sources: Websites that are identified as being useful or containing authoritative content on the desired topic.
Non-Favored Sources: Websites that are identified as sources of misinformation or over-promotion on that particular topic.
Basically, Google is trying to patent a system for identifying good sites and bad sites in order to rank them accordingly in the SERPs.
They have proposed a semi-automatic system for determining favored and non-favored sources.
"In an implementation consistent with the present invention, the set of favored and non-favored sources may be automatically determined. To accomplish this, exemplary queries in the query theme may be classified into a set of topics (e.g., an online topic hierarchy, such as Yahoo!, Open Directory, or Google) using the approach for classification described above. Web hosts that appear in the URLs associated with the best matching topics to the query theme may be taken to be favored sources. For example, if the query theme is "sites that help in finding accommodation," then web hosts listed under the Open Directory category "http://dmoz.org/Recreation/Travel/Lodging" can be taken as favored sources."
addition, they have also combined with this a new system of relevancy and theme-based queries to improve their results.
"For example, for the query theme "sites that provide frëe downloads," web sites that actually provide frëe software downloads would be considered "favored sources" and web sites that mislead search engines with words such as "free" and "download" (popularly known as "spam techniques"), but do notin fact provide access to frëe downloads, would be considered "non-favored sources."
The patent application infers that "resource" sites have a brighter future in the search engines, especially Google. Therefore, don't be afraid to link out to other sites. The more value you provide to your visitor, the more you will be rewarded in the end. Your ultimate goal is to become an authority in your particular topic.
As an online marketer, you should also put more thought into the quality of the pages your site delivers as a whole. This is one of the very few patents that refers to a site as a whole rather than individual pages.
Ultimately, Google is striving to create the best possible search results for their visitors. This patent proposes one possible method for doing that.
For the most part, search engine algorithms have reached their peak. We've known for quite some time that an algorithm-based search engine can nevër permanently deliver excellent results. Why, you might ask. Simply because there will always be people out there trying to reverse-engineer the system.
Therefore, a cat and mouse game is created.
Out of this problem, a number of solutions have evolved. One of these is social search engines, which rank their results based on the wisdom of crowds. Another solution to arise from this problem is a human editorial process.
And now, Google has proposed in their patent application a hybrid mechanism which combines algorithmic search with a human based editorial process. By integrating editorial opinion, they are looking to enhance the quality of their search results.
The patent describes the process of identifying favored and non-favored sources in order to improve search results.
Favored Sources: Websites that are identified as being useful or containing authoritative content on the desired topic.
Non-Favored Sources: Websites that are identified as sources of misinformation or over-promotion on that particular topic.
Basically, Google is trying to patent a system for identifying good sites and bad sites in order to rank them accordingly in the SERPs.
They have proposed a semi-automatic system for determining favored and non-favored sources.
"In an implementation consistent with the present invention, the set of favored and non-favored sources may be automatically determined. To accomplish this, exemplary queries in the query theme may be classified into a set of topics (e.g., an online topic hierarchy, such as Yahoo!, Open Directory, or Google) using the approach for classification described above. Web hosts that appear in the URLs associated with the best matching topics to the query theme may be taken to be favored sources. For example, if the query theme is "sites that help in finding accommodation," then web hosts listed under the Open Directory category "http://dmoz.org/Recreation/Travel/Lodging" can be taken as favored sources."
addition, they have also combined with this a new system of relevancy and theme-based queries to improve their results.
"For example, for the query theme "sites that provide frëe downloads," web sites that actually provide frëe software downloads would be considered "favored sources" and web sites that mislead search engines with words such as "free" and "download" (popularly known as "spam techniques"), but do notin fact provide access to frëe downloads, would be considered "non-favored sources."
The patent application infers that "resource" sites have a brighter future in the search engines, especially Google. Therefore, don't be afraid to link out to other sites. The more value you provide to your visitor, the more you will be rewarded in the end. Your ultimate goal is to become an authority in your particular topic.
As an online marketer, you should also put more thought into the quality of the pages your site delivers as a whole. This is one of the very few patents that refers to a site as a whole rather than individual pages.
