>> And, of course, in the URL, which many would take to be authoritative.
I do not agree with you. There are many websites which deserve having a more accurrate url than they actually have. But accurrate domain names are limited.
TEA as title is too general and could have too many meanings.
The short URL is easier for visitors to remember. I could use the domainname for other purposes too. <img src="/images/icons/smile.gif" alt="" />
Which one should i or my visitor use instead? www.tea-sign, teasign, tea_sign, tea-sign.com?
I only regret not having registered the *.com version when it still was possible.
<img src="/images/icons/frown.gif" alt="" />
tea