The recent now closed thread “Novice Mistake” by natim and the content there in along with the net result of that thread has compelled me against my better judgment to spend time posting to this forum.
Humans will only do it better if given the right information, tools and knowledge to complete the task at hand.
There seems to be some question as to the value of the content and service to which everyone contributing to Novice Mistake commonly called “Lead Generation Sites”. Please excuse me for seeming a simpleton by stating the obvious, but wouldn’t the shear volume of the number of sites in question make a statement as to the value of the content and service these sites offer. Apparently not, so let me help out.
“Sub-Prime” lead generation sites provide a connecting point between consumers with less than perfect credit to lending institutions, automotive dealers, mortgage brokers, and a whole list of other services. The value of such sites while not apparent on first blush, if the proper research was conducted and the knowledge obtained there would be no need to explain the existence of so many. Nor why their inclusion in the DMOZ is truly a service to your users.
There really are only two types of individuals who understand the value of this service, those in the industry and those unfortunate individuals who often through events beyond their control find themselves lumped in the sub-prime category. The loss of a job or a sudden and unexpected major illness, are just two examples of what may lead to such devastating circumstances.
Most of the consumers who find themselves in these situations quickly come to realize that the standard brick and mortar institutions they have done business with for years are no longer interested in their business. Less than 20% of the automotive retailers have financing sources or staff to assist them in the purchase and financing of vehicles. Their local banks for the most part are not any help, nor the credit unions they have done business with for 10 years, until they have “reestablished” their credit.
Even the lending institutions that are will to help these individuals such as AmeriCredit.com can not provide the level of services that our site offers. Most of these institutions approve less than 20% of all applications they receive and all have varying criteria. Therefore your user searching for assistance may have to bounce off of 3 or 4 of these “lending” institutions before he finally finds the right one that matches his profile against their buying criteria.
(sockmonkey: if you really where a professional in the industry you would have known they a lending institution not a lead generation site as you stated in “Novice Mistake”)
If any of the editors in DMOZ had experience in this area of sub-prime consumer marketing they would have known that most of the lending institutions prefer working through a professional dealer network because they do not waist valuable resources evaluating applications that do not meet their lending criteria. The professional dealer network will contact the customer get all the information they need to present a complete customer profile to the best lender for that profile.
This system works for everyone. The consumer wins and the negative impact of an already difficult situation is minimized. Anyone who has ever had their mailbox filled with rejection letters can appreciate what I am talking about here.
Furthermore, our service is of great value to the automotive dealer themselves and ultimately again for the consumer by reducing the cost of the product they wish to purchase. Online “lead generations” services greatly reduce the dealers advertising cost. It is well document that the average dealer will spend between 300.00 to 550.00 per retail unit sold on advertising.
In contrast most of the lead services will cut that cost in half through the root concept of cooperative marketing, and thereby lowering the cost to the consumer for their purchase.
It might also be of interest to the editors of DMOZ to know that between 40 to 60% of all US citizens have some type of credit blemish and do not qualify for “Prime” rates. Given the current economic status of this country this number is only going to increase.
I hope this information at least will provide the editors with a good foundation on which they can conduct a proper inquiry and reach the right decision with regards to this matter.
In closing I am sorry but I can not help but to address the threaded post called, “Novice Mistake”
That entire threaded post is a great example of two things.
1. These types of open forums tend to provide as much in accurate information as accurate and spawn about as much nonsense as cheep tabloids. If you are making business decisions based up their content you should do so with great caution.
2. There are two types of individuals in business, any business, the “doers’ and the “whiners”. Look around your office it is easy to distinguish between the two.
I will not spend a great deal of time expanding on these two statements, frankly I am to busy doing the things necessary to make our company successful to waist much time trying to correct the nonsense spewed there.
The whiners in this post where so busy crying about that absence of their sites in this directory, they missed the more alarming point raised by the participating DMOZ staff, the value of our services.
So if DMOZ truly wishes to present valued content to their end users then they should without any further to do restore the “Lead Generations Sites” to the “Sub-Prime” category.
And yes please include all the whiners for they are of no serious threat to the doers.
Sincerely,
Robert J Marchello
President
afterBK Inc
PS. I will not respond to post made by anonymous users.
Humans will only do it better if given the right information, tools and knowledge to complete the task at hand.
There seems to be some question as to the value of the content and service to which everyone contributing to Novice Mistake commonly called “Lead Generation Sites”. Please excuse me for seeming a simpleton by stating the obvious, but wouldn’t the shear volume of the number of sites in question make a statement as to the value of the content and service these sites offer. Apparently not, so let me help out.
“Sub-Prime” lead generation sites provide a connecting point between consumers with less than perfect credit to lending institutions, automotive dealers, mortgage brokers, and a whole list of other services. The value of such sites while not apparent on first blush, if the proper research was conducted and the knowledge obtained there would be no need to explain the existence of so many. Nor why their inclusion in the DMOZ is truly a service to your users.
There really are only two types of individuals who understand the value of this service, those in the industry and those unfortunate individuals who often through events beyond their control find themselves lumped in the sub-prime category. The loss of a job or a sudden and unexpected major illness, are just two examples of what may lead to such devastating circumstances.
Most of the consumers who find themselves in these situations quickly come to realize that the standard brick and mortar institutions they have done business with for years are no longer interested in their business. Less than 20% of the automotive retailers have financing sources or staff to assist them in the purchase and financing of vehicles. Their local banks for the most part are not any help, nor the credit unions they have done business with for 10 years, until they have “reestablished” their credit.
Even the lending institutions that are will to help these individuals such as AmeriCredit.com can not provide the level of services that our site offers. Most of these institutions approve less than 20% of all applications they receive and all have varying criteria. Therefore your user searching for assistance may have to bounce off of 3 or 4 of these “lending” institutions before he finally finds the right one that matches his profile against their buying criteria.
(sockmonkey: if you really where a professional in the industry you would have known they a lending institution not a lead generation site as you stated in “Novice Mistake”)
If any of the editors in DMOZ had experience in this area of sub-prime consumer marketing they would have known that most of the lending institutions prefer working through a professional dealer network because they do not waist valuable resources evaluating applications that do not meet their lending criteria. The professional dealer network will contact the customer get all the information they need to present a complete customer profile to the best lender for that profile.
This system works for everyone. The consumer wins and the negative impact of an already difficult situation is minimized. Anyone who has ever had their mailbox filled with rejection letters can appreciate what I am talking about here.
Furthermore, our service is of great value to the automotive dealer themselves and ultimately again for the consumer by reducing the cost of the product they wish to purchase. Online “lead generations” services greatly reduce the dealers advertising cost. It is well document that the average dealer will spend between 300.00 to 550.00 per retail unit sold on advertising.
In contrast most of the lead services will cut that cost in half through the root concept of cooperative marketing, and thereby lowering the cost to the consumer for their purchase.
It might also be of interest to the editors of DMOZ to know that between 40 to 60% of all US citizens have some type of credit blemish and do not qualify for “Prime” rates. Given the current economic status of this country this number is only going to increase.
I hope this information at least will provide the editors with a good foundation on which they can conduct a proper inquiry and reach the right decision with regards to this matter.
In closing I am sorry but I can not help but to address the threaded post called, “Novice Mistake”
That entire threaded post is a great example of two things.
1. These types of open forums tend to provide as much in accurate information as accurate and spawn about as much nonsense as cheep tabloids. If you are making business decisions based up their content you should do so with great caution.
2. There are two types of individuals in business, any business, the “doers’ and the “whiners”. Look around your office it is easy to distinguish between the two.
I will not spend a great deal of time expanding on these two statements, frankly I am to busy doing the things necessary to make our company successful to waist much time trying to correct the nonsense spewed there.
The whiners in this post where so busy crying about that absence of their sites in this directory, they missed the more alarming point raised by the participating DMOZ staff, the value of our services.
So if DMOZ truly wishes to present valued content to their end users then they should without any further to do restore the “Lead Generations Sites” to the “Sub-Prime” category.
And yes please include all the whiners for they are of no serious threat to the doers.
Sincerely,
Robert J Marchello
President
afterBK Inc
PS. I will not respond to post made by anonymous users.