Not good enough

I believe http://www.aquariumproducts.com.au doesn’t meet the requirements to be listed.
Reasons:
Spelling mistakes, not coherent, images all over the place, false claim “Beat price by 10%”, selling products that are not authorized by the distributor (kong’s Australia) , poor design, etc

We don't use site design as a measure of listability. This is an actual shop, has hours and location on the site, and also provides a means to order products online. Based on guidelines this site could be listed two times - once at the Locality where the shop is and once in Regional country level shopping.

We don't consider site design, unless it is so bad as to be unreadable.

We also can't make judgements as to the truth of the contents of the site.

If you think they are doing some wrong re distribution, you might contact the relevant authorities. An editor would usually have no way of knowing that claim was true or not.