Hutcheson-
You seem like a decent guy from what I have seen in other threads, so maybe I said something that hit a nerve or pushed a button and/or got you prejudiced against me. Please forgive me for that. Can we start over?
Arubin-
As insulting as what you said sounds (about the funtionality), I will admit I agree. As I said, it's a corporate site in a "boring" sales industry. It's not exactly an exciting hobby theme, fad, trend, game, recreation, etc. Believe me, I would love it if it was about music, history, chess, games, pirates, ... There is no limit to what I could do with those categories. But with "board level electronic component wholesale distribution"? I don't know of much we can do other than add an educational area. I.e. glossary and part classifications. Again, that wouldn't help our customers much but may be good for people learning about the industry and to build links and traffic. Ideas anyone?
Alright, I'll try to be open minded and brainstorm... Ladies and gentlemen, welcome to the Electronic Component Arcade! Play Diode Hunt. Try to shoot the diodes as they fly across the screen.
See, that kind of thing I'm afraid would give a bad impression to serious buyers. Another idea that, while not necessarily original, would give more functionality is a part watcher service that emails you if and when a hard to find part becomes available. That has been somewhere down my priority list for years.
Data sheets (i.e. product specs) are another thing to potentially get into. Sometimes people do ask about that. But considering the myriads of myriads of items out there, and all the data for each one, that could be a LOT of data. Then again, we could be content to have some, or focus on a certain type. But again, it's not unique.
I'm open to suggestions.
In response to your other comment: In general, our customers already know exactly what they want by part number. And no, it wouldn't be possible to search by anything else.
We, and most companies like us, don't stock much but source and procure what is needed as it's needed. It's not possible to list prices because we don't even know what we will have to pay. Even though we do have hundreds of items in stock, that is a tiny drop in the bucket of what is available and what people ask us for. As our inventory has been growing, we may soon start listing prices for those particular items so they will come up on the rare occasion when they match someone's search. You would be surprised how often even the largest distys in the world do not have a part you are looking for. That's why our database lists not only our own private stock, but also parts on consignment, and parts in inventory in our network members. Basically, it's a confederation of companies each with a relatively small inventory trying to help each other sell their stock and making up a useful database. If we each listed only our own private stock, you would have to visits thousands of web sites and search each one. Every day we get lists of parts that have newly become available, but no pricing. When we find interest, we find out the pricing.
It's a tough business, but it has advanced a lot in recent years due to the web. Before that, you had to make a lot more phone calls. We are much more web enabled than most companies in the industry. At least we used to be. They're catching up. Our use of the web and multiple networks and databases (which we must pay for) is what gives us a competitive edge. Almost all of our applications are home made and web based, including product searches, contact management, email, forms, etc. This enables our people to work from home sometimes, and in fact our newest member is based in California. So when I think of our web site and web server, I think of all this functionality, but the public can't see it. However, when someone submits an RFQ online it doesn't get emailed but goes immediately into the system so someone can call them back.
Maybe I should take your advice and submit to the local category. We are a small company, so any bit helps. Thanks to the web we have been around for almost four years and now have a staff of 15. Including children and spouses, that makes about 35 people who depend on the business. It can be very stressful at times. I thought we had a good thing going with Google until they started dropping pages like mad. People were finding us when they searched for part numbers in Google. Now our traffic is a shadow of its former self. Very stressful. I have been working day and night to improve the situation but have yet to see an improvement. Then I remembered Open Directory and thought maybe the pagerank would help. And the rest is history. Actually, the other part is history too. Not particulary significant or interesting history, but history nonetheless.
Well, before this post gets too long
I had better go give my puppy Oscar some attention.
Thanks again everyone.