> Submitting and been accepted by DMOZ directory is the most
> important step in developing any e-commerce business
Are you using an 'SEO guidelines' document or SEO software? Many are out
of date, and therefore still suggest this. Perhaps it used to be truer a few
years ago, but not now.
At the moment DMOZ is no more than a very interesting project. It currently
carries very little weight in terms of SERP and page rank. For instance, a
private school very similar to ours and in the same location is listed in DMOZ
and ours isn't. But I have never seen the other school listed in any search
engine results, whilst our is always on the first page, solely because I
planned and designed the site properly.
In terms of search engine results, there are things of far more significance
that you should do to the design and content of your site. For instance (in
loose order of importance):
- amount of backlinks
The amount of backlinks and whether the hyperlink text contains the search
phrase is more significant than the page rank of the back-linking sites.
Although, the significance of backlinks is on the verge of collapse because
'nofollow' will inevitably soon become standard (that's my opinion anyway).
- search phrase in page title, meta description, & url (preferably the domain).
- search phrase within content (and in context).
- search phrase in the first line of text that the bot reads.
- search phrase in img 'alt' tags.
- search phrase in keywords meta tag (for yahoo only).
If you use this, ensure keywords are in the content too.
- W3C compliance (or at least, nothing which confuses the bots).
All these factors carry far more weight than being listed in any directory.
If you really want to ensure you are listed consistently at the top of
search results, and your business depends on it, you must pay the major
search engines; there is no other guarantee.