The SeoChat article is well written and straight to the point.
No, the point is that it is completely wrong. It couldn't be more wrong if it tried. Therefore it cannot be well written, unless you are commenting on grammar and spelling!
Try to identify a category with a category name that includes the singular of plural form of your targeted search term.
For a real estate site it can only be listed in the locality (town) category
where the base office is located, either at top level, in the Business and Economy (B&E) sub-category, or Real Estate sub-category of a B&E sub-cat, depending on whether the sub-categories exist. Anywhere else,
anywhere, is unacceptable, the site will be moved, or worst case rejected if it looks like it has been spammed. Editors have no discretion in this and when it comes to real estate the situation is monitored so closely it is more or less impossible to make a mistake that isn't picked up and corrected.
A second thing to look for is the list of sites that are enlisted in the potential category you’re looking at.
No, look at the branch and category descriptions and submission notices, other sites are irrelevant for all sorts of reasons not least that the difference between one category and another may be very subtle and only the description will indicate that. This is real estate, sites can only ever be listed in the locality as indicated above. Nowhere, nowhere, else.
A third aspect to be aware of is the PageRank of the category page and the number of listings on that page.
Never, ever, take this into account. This counts zero towards a decision by an editor but will have 2 effects. First the site will be moved, to the locality as indicated above, eventually (see next point). Secondly, because a lot of idiots follow this kind of very stupid advice those categories that get targetted for page rank position end up with unreviewed heaps numbering in the thousands and editors with less than a super-fast broadband link can't even open the heap of unreviewed sites let alone process them effectively. If the heap moves it is either very slowly or sometimes in one big hit as a team of editors pound the thing removing all the crap, including badly misplaced sites which normally might be moved to the proper category.
Last, submitting a site to a category that is manned by a dedicated editor is better to one that isn’t.
The worst possible thing you can do. The site will be moved. Always. To the category that has no named editor. As the article says "an unmanned category may actually be under the responsibility of an editor of a higher category", well add editors with directory-wide rights too. In the process of wrongly submitting, then the site being moved, it is highly likely the site will miss at least one window for a review.
Once upon a time, very briefly, as an editor with directory-wide rights, I would move and list a misplaced site in one move. But you learn very quickly that it is a route to misery as people catch on to that. So, like more or less all in the same position, I now move the site and deliberately don't review or list it. And if the webmaster is persistently doing the same thing, I will guarantee to make their site my very last priority - they are a pain and I won't encourage anyone think that by being a pain they will get reviewed quicker. Since you must realise how many competing priorities editors have, I'll leave it to you to guess what that actually means in practice.
You and the others on your forum are interested in real estate. That being the case there are highly specific guidelines for such sites and it is a class where the guidelines are very strictly adhered to, and monitored. No attempt to manipulate by doing anything but rigidly following guidelines can succeed. People do make the attempt and are frustrated and the vitriol follows. We see it time and time again and are immune frankly.
Lets go further into that article (page 2)
You also want your primary targeted keyword to appear in the description of your site ... it is better to have that keyword more towards the beginning of your description
No, no, no! Editors will strip descriptions of keywords. The more keywords are in the description the less likely an editor is to even look at the site - it looks like spam and takes a lower priority. 99% of descriptions are rewritten by editors because they don't fit guidelines - because people listen to idiots who don't have a clue. Follow guidelines, our guidelines. For real estate the format of the description is fairly fixed. "Residential and commercial sales and rentals, agricultural land auctions, and vacation rentals. Includes listings, agent profile, and local information." would be typical. Pepper it with keywords and I for one will skip it and move onto the agent who did read and follow the guidelines.
(page 3)
if you choose more than one category, that may picked up by the editors and flagged as spam
Hurray! Something sensible at last. For real estate sites the rest of that section is complete nonsense. For other submitters it is breaching guidelines but for real estate, nonsense is the term. One listing in one category, the right category. End of story.
Follow the submission guidelines and don’t exaggerate
More sense, pity it is at the end and the rest of the article encourages people to breach the guidelines at every turn.
It really is asking for trouble to encourage others and promote through praise articles such as this one, and it is far from unique, which basically tell people to breach the guidelines and try and manipulate DMOZ for SEO purposes. Particularly when it comes to real estate, where the guidelines are so well defined and applied, with no grey areas left. The only thing that can possibly result is people follow the crap written, it fails completely, they get fed up and start whining, start throwing insults at editors who sometimes respond in kind, and no-one is happy. Of course there are factions who would like to encourage that, lead people down the wrong path, blame DMOZ, and build up anti-DMOZ sentiment - it suits their personal and commercial objectives. If they can't manipulate DMOZ for their own purposes, make sure no-one else gets listed either by telling them to break all the rules.
As someone in a position to influence that, either you are responsible and want others in your profession to get it right, or you are in it for personal commercial reasons and wrecking your fellow professionals' chances by pointing them in the wrong direction fits in with your strategy. You choose. But when people come here they will get the correct line and they can make their own minds up whether they are being misdirected elsewhere and the reasons why someone might do that to them.
From now on I will ask you guys when I come across something to verify it's accuracy and then link to the thread where one of you explains.
Are you sure? You don't want to end up as a DMOZ Defender and lose your street cred do you?
http://www.dmoz.org/guidelines/regional/realestate.html - for your market this is the number one source of information after the general guidelines covering all sites. Whilst there are some "coulds" in there about where a site might be listed, real examples of sites that fall into a "could" scenario are so rare as to be not worthwhile even thinking about - about 1 in 500 in my experience.