I don't think I made myself clear, basically by stating "Being original" is all about content. Original Content really matters because how else will anyone care or know about your website.
As for rankings, I don't think it's allowed to post the keywords here, I'm not 100% sure so hopefully someone can answer that, I know website links can't be posted here unless it meets certain requirements. When I select keywords for a website to target, I try to pick the 5 more natural topics of the website and what people would type in to find that website.
As for Google, Google recommends a lot of stuff. Like their spreadsheets, their mail, their desktop search etc. But that's beside the point, Google does provide a lot of valuable tips and hints for web masters, but web masters don't need to worship Google's words as the word of god itself. Google recommends the DMOZ because it is a proven tool, but not because you must have it. To me, a lot of people seem to believe in this mythic commandant that to be great in search listings, one must be in the DMOZ, that's not true. It's not even a theory. It's a myth.
SEO Experts, yes there are real ones out there. I read their columns for ideas and recommendations, but when every 5th piece of spam inbox and 3rd comment in my blog is from an "SEO Spammer", I tend to think a lot are fakes. Not to mention I've had former clients come back to begging for help after an so-called SEO expert got their site banned on google's index for black hat SEO moves.
My video games comment, to those following the news, is related to the anti-video game crusaders who blame video games for all the world's evil it seems. Much like how a lot of the basing against the DMOZ is done by people who seem to always blame their search engine woes on these good folk working here at the DMOZ instead of realizing that maybe their web site's promotion isn't the DMOZ's job, but their own responsibility.
I wasn't accusing you specifically for having a lack of creativity, I'm sorry you took it that way. I'm talking about people in general. To me, creative thinking in content, design, and advertising and promotion is the key to a website getting noticed.
---Edit
I just noticed that your post was made after I started writing my rant. Yes, It took me a while to write that rant because I kept wandering away