Again, I want it to be understood I am trying to get insite into general ODP methods and help us users get a better understanding of what to expect. That said, I feel I need to defend my site when it is questioned.
I trust you have looked at our site. I would hope so since you were able to comment on it, but nonetheless I will say why I think it is not a lead generation site.
"Show us the content, not promise content after someone sends you personal information."
1) We have a lot of content regarding insurance, how to buy it, what to expect.... That is served without ANY personal information coming to our site. We have two resource centers devoted to bringing life insurance, and health insurance content to the user.
2) We list several avenues for which to contact licensed agents (phone, email form, street address). These are listed on a prominetly place "contact us" page, and the address is on the footer of every page.
3) To attain an insurance quote we DO ask for personal information, but it is the bare minimum for which to generate a quote (and we don't get their name or email address). There is no way around gettting some information to generate a quote. Once the quote is generated the user is presented with multiple companies and their rates, all of which can be viewed in further detail revealing plan brochures from the carriers, and plan summaries. All very relevant content.
4) The only time we request personal information is when they choose to apply with a company and it is necessary to gather that information. We need it to send them an application, contact them as the insurance application goes through underwriting and correspond with them as the carrier updates us on their status. I don't see why that is bad, we cannot give applications to people unless they have an agent, it is the law in some places and carriers will not deal with the public, rather an agent who represents them. It is a matter of regulation.
I apologize for the lowdown on how our site works and our place in the industry, but it is the second time the site has been what I consider "misclassified" which leads me even further to believe no one has seen the site, it is only being judged on reputation or a more general stereotype.
To be more general and respond to Hutcheson, whom as I have read the forums have come to respect the opinions of greatly. If for example a site is reputed as being of ill ownership, and poor / no content how is that site to get the attention of the editors it has changed. I assume only a minimum of information about a site is shown in the "queue" when an editor is looking at unreviewed sites. The only way to see the entire submission would be to specifically look at the submission from the "summary page" that lists all sites awaiting review. If the site is recognized by name, there would be no way to get a veteran editor to see (perhaps comments made that the site has changed content and ownership in the description) the description because they dismiss it on name recognition. I would like to know if this can happen?