I'm married to a teacher, so you just made a whole bunch of points with me,
, and it's very nice to know you're not an SEO, which is what you did sound like.
I'm a small business myself, so now you have my attention doubly.
My original intention in this thread was to question whether it was more effective for editors to go out and find sites or concentrate on the already numerous suggestions you probably have.
A clear question, gets a clear answer.
Suggested sites have to be investigated more, and yes we are suspicious, and with good cause. Many real estate sites, for instance, will create more than one copy of their site, with exactly the same content, or with the content rearranged to look different, only under different urls, in order to get a jump on their competition.
Many sites want to be listed in a large city, instead of the small village that they are located in, so, they go to great lengths to hide their real location.
There are also a lot of things webmasters will do for their clients that involve getting better page ranking, so suggested sites take more time to deal with.
The sites we find on our own are many times small mom & pop businesses, that really either don't know about the professional webmasters and SEOs that try to work the system, or they just can't afford such services, so they need very little investigating. We know they're not spammers because they didn't find us, we found them, and many of them are real jewels.
In my opinion, neither is really faster, but, finding new sites on our own is more enjoyable and less aggravating.
As far as what unique content is and what we're looking for, I think it's a little hard to explain. If I find a guy who makes violins by hand, it's pretty obvious his site will have unique content that is found no place else.
Ten cookie cutter style car dealerships, all having the same type of information, but, one of them has information about the local soccer team, that might be considered unique content, or only one of them has a photo tour of their body shop, and explains what they do, that might be unique content.
Ten cookie cutter real estate sites have all the same standard things every real estate site usually has, but, each of them have individual listings for different homes and photos of them, that might be considered unique content that's different for each site.
A travel guide site is loaded with nothing but links to other sites, that is not unique content, and would not be listed in the Directory.
Maybe somebody can help me explain better.