>they DO want to find out how to comply with DMOZ guidelines.
Yes. And 90% of these people have absolutely no interest in contributing anything whatsoever to the ODP mission.
In all such cases, the only way to comply with the ODP guidelines is to go away and leave the ODP alone.
This says nothing whatsoever about the "quality" or "usefulness" or "better-ness" of any site -- those simply aren't EVER considerations. (And, for that matter, those COULDN'T be considerations -- how COULD we judge those things? WHO ARE WE to judge such things? what GOOD to the directory would it be for us to judge those things? We can't, we shouldn't, and it wouldn't do any good anyway!)
The ODP is ALL about "information and the authoritativeness thereof." So who are you, and what is special about you? What do you know that nobody else does? What happened to you that nobody else knows? What have you done that nobody else ever did? What would you do for money that nobody else could? That's all that matters. And the fact is, nobody wants to contribute to the ODP mission because it's the ODP mission. Some people want to contribute to the ODP mission because they share (with the ODP founders and editors) a particular human aspiration. Other people don't feel that desire (and this is not a place for ethical judgment -- who is to say naked curiosity is any more essential to true humanity than, say, a taste for poetry or Grand Opera, neither of which I can claim?)
So it's not a matter of being "up to snuff". It doesn't matter HOW far a site goes, or how well it goes, if it's going in an irrelevant direction. (I don't say "a wrong direction" -- again, this is not an invitation to enter into an ethical debate. I merely say "a direction which does not figure in the ODP mission." And the ODP mission is not the only mission that can or should be pursued on the net. There are many kinds of useful indexes that the ODP process simply cannot provide, and will never try to provide. There are other useful indexes on the web. It would be insane for us to compete with the phone companies' phone number indexes, or with the individual goods-for-sale indexes at eBay or Froogle, or the individual web object indexes at Google, or the business indexes of local chambers of Commerce, or the "find one of our affiliates" databases of Avon or Tupperware or Amazon or whoever.)
So, what's so hard about that? Every effective organization in the whole world operates that way. It picks its mission, and its communication channels simply ignore people who are on other missions. Deliberately, irrevokably, -- and non-judgmentally. After all, just like other humans, ODP editors are free to pursue other missions -- IN OTHER PLACES.
I don't think it's that hard to figure out. I think some people know perfectly well what's going on, and just flat don't care -- they think they can run rough-shod over the ODP community, by quoting our own rules at us to force us to do what we know is a betrayal of our own obligations to the ODP. (And If I accept a privilege from someone--anyone--to contribute to their mission, it is unethical for me to use that privilege for contrary purposes. If I'm a bank teller, it's called "embezzlement". If I'm a government official, it's called "treason". If I'm an ODP editor, it's a betrayal by any name.)
I still can't judge. Some people really ARE that stupid; and some people really ARE that blind to any use of language besides imposing their will on other people.
But we keep telling people about the ODP MISSION. What contributes to the ODP mission is what will get listed. The guidelines don't matter, not at all. They are defined to serve the mission; they can be revised at any time to better serve the mission; and they aren't "rules" anyway, they are only guidelines to help editors figure out what (in prior experience) has proven to serve the mission.
People who are fixated on the rules -- and there are many of them -- simply aren't ever going to figure it out. This includes both the arrogant jerks -- and we've all seen them, here and in other forums -- who presume to lay down draconian burdensome laws right and left for other people, even while they wouldn't consider limiting their own vicious conduct in any way whatsoever. But it also includes people who are reading the rules trying to figure out how they can avoid their marketroidish effusions looking like any well-known kind of spam.
But the fact is, the only way to avoid looking like promotional spam (in the eyes of experienced surfers) is to not BE promotional spam. And if a site looks like promotional spam, it's liable to be canned, regardless of whether or not it fits in any official or unofficial list of "common types of promotional spam."
I like that, which is why I'm an editor here. Someone else may not like that, which is why they contribute to some OTHER site with some OTHER mission.
Forget the rules. Look at the mission. If you like it, fine; if not, fine. If you want to work on it on your own site, fine. We'll love to know about it, and even on our own, we'll find it ... eventually. If you want to work on that mission at the ODP, the ODP could use the help. And if you don't want to work on it at all, ... funny thing, we aren't going to say you have to. (That's the difference between editors and SERP nazis -- WE aren't so arrogant as to think we can make rules for THEM.)