RE: Artisan
Hi!
Thanks for your reply regarding posts 3084-87, you mentioned:
"These listings are referred to as deeplinks. Although we ask that these types of links not be suggested from the outside it is acceptable for editors building categories to seek out and use these deeplinks in certain circumstances, and within our stated guidelines "
Thanks. I reviewed the guidelines and still fail to see how a couple of sites hawking magazine subscriptions and book sales can get so many directory linstings.
http://www.bpib.com/ Sells "Images" magazine from each ODP listed page
http://www.illustration-house.com/ Sells books and subscriptions from it's homepage
http://www.ortakales.com/gallery/ Licenses the site owners art designs and advertises her commercial art illustration services
These aren't large sites with thousands of diverse and eclectic pages. These are small focused commercial sites using their deeplinked pages to sell magazine subscriptions and books. Furthermore, they could easily provide single click access to each page from their homepage. They certainly did so for subscription links.
In marketing, what these sites have done is to provide "loss leader" pages. each individual page doesn't make a great contribution to the bottom line but in aggregate, the large number of directory listings dramatically boosts the sites overall web visibility thereby allowing the site owner a substantial advantage in marketing their personal and highly related goods and services from the same site
How is what they did any different than, the owner of a small hardware store posting a page about the history of a particlular screw or hammer where each page contains links to a shopping cart?
Regards,
NCMan
