Sites with overlapping and repetitive content
Do not submit URLs that contain only the same or similar content as other sites you may have listed in the directory. Sites with overlapping and repetitive content are not helpful to users of the directory
If a site is submitted to the directory for example: Shopping: Pets: Cats and Dogs: Clothing and Accessories: Dogs , there are quite a few sites selling similar products and have overlapping content. But when you really look at their products they are all different in some way by the very nature that most are handcrafted. This is a shopping category, so are you (DMOZ) saying in these rules, that they apply to shopping categories as well? If so, then I respectfully disagree. When I am looking in a shopping category, I want to see what all the shops offer in the way of quality and products. To have them all listed in one place is a shoppers dream, especially when they all carry the product you want.
I have something very disappointing to tell you. DMOZ will never be a source for succes to your website. Everything you must do without a listing to make it a succes you must do when the site is listed. If buying google ads is needed now you will need them always.
I have found the DMOZ directory listed all over the internet when searching sites selling the products I am looking for. Also, DMOZ helps all websites listed with link popularity as well as advertising. When you are talking about a website that is for Shopping, you can have an excellent product and a well put together website but still be on page 20 of a Google search...so being listed on DMOZ in a shopping category DOES help with your exposure, your link popularity, and it does group shopping for a particular product or animal convenient for any shopper.